Marfin Investment Group approached Globalstar Interactive to assist them in the redesigning of their holistic global digital communication and branding strategy online. The main objective was to enhance the functionality and value of their business services model and value positioning.
Focusing on effectively implementing  digital new channels of communications with easy-to-navigate content structure & rich imagery, the new applications will  keep all current customer’s interactions  simplified  and efficient and  employees up to date with consistent, timely information, breaking down previous barriers.
The success of this demanding project was mainly defined by the excellent liaison between key contacts from both companies as well as from Singular Logic who contributed in project management.
Now customers will quickly find the content they need.

Solutions:

• Redesign of  the site architecture, content and solutions for Marfin Egnatia Bank
• Designed an innovative interface (UI) for prospective business audiences
• Created Flash promotional service banners
• Creation of an E-Banking interface including online information and navigation system
• Comprehensive redesign with imagery, typography and color scheme
• Creation of smart templates for each bank page that would link to the new CMS
• Design and development of MIG CLUB  Human Resource Portal
• Redesigning of MIG’s global web presence